The landscape of generosity is changing

Between the pulpit, the pews, and spaces outside the church, generosity is defined differently. What does it truly mean to live a generous life? This question was at the heart of Thrivent’s research in partnership with Barna Group.


The Generosity Story insights report

Did you know that 91% of U.S. pastors strongly agree that Christian churches have a responsibility to teach Christians how to be generous?
But only 7% of U.S. pastors strongly agree that Christian churches are successful at developing generous people.
Interested in exploring generosity far beyond dollars given and hours served? Download this free report to learn more.

The Generosity Expresssions®

What is generosity?

In its simplest form, we define generosity as “giving to others.” Using research in partnership with Barna, Thrivent discovered five primary ways in which U.S. Christians choose to be generous: monetary support, volunteering/service, hospitality, gifts and emotional/relational support. We call these the Generosity Expressions.

Each of these expressions can be categorized into two broad groups—giving of things (whether money or other items we possess) and giving of self (where we are interpersonally and often physically involved).

More to explore

Join us

Register to attend The Generosity Story:  A New Page in Christian Giving, a free workshop where you will explore generosity far beyond dollars given and hours served. Discover a framework for how to cultivate generosity in your church and community, based on a new study by Thrivent and Barna.

Connect with us

For questions or to host a free presentation of this research for your pastor network or congregation, please connect with us.
Barna is not affiliated with or endorsed by Thrivent.
Source: Research conducted by Barna Group (April and May 2022)